Lead interactive designer on Grupo Bimbo’s new campaign. The brand was looking to increase the user’s engagement via gamification functionality.
The biggest challenge was building a versatile game template for Bimbo that could work with different assets for next campaigns. I redesigned the provided Bimbo web ad banner to a full-screen mobile game unit with converting the product images and decorative elements into the falling items. I was able to built this rich media game unit via collaboration with developer.