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Bimbo

 
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My Role

Lead interactive designer on Grupo Bimbo’s new campaign. The brand was looking to increase the user’s engagement via gamification functionality.

 
 
 

Challenge

The biggest challenge was building a versatile game template for Bimbo that could work with different assets for next campaigns. I redesigned the provided Bimbo web ad banner to a full-screen mobile game unit with converting the product images and decorative elements into the falling items. I was able to built this rich media game unit via collaboration with developer.

 
 
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