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BMW

 

My Role

I was tasked to bring a new mobile ad experience to the market. With learnings about the effectiveness of scroll-reactivity, I designed a way to showcase the number of image assets dynamically by adding a FlyBy silhouetted image at the beginning of the in-article ad unit.

 
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Mission

The main challenge was to show an image carousel ad in unexpected way. The brand wanted to showcase every image in a concise manner. The solution was building the unit scroll-reactive, which enables the viewers to reach to the end frame without any unnecessary interactions. Also, the silhouetted BMW X5 that brings the ad into the article page adds the dynamics to the overall ad experience.

Try THIS LINK with your phone!